Marketing projects that were managed by Dan Bush (no particular order). Click images for enlarged samples:
Central Arizona College Bond Brochure (2008)
Informational brochure covering the 2008 Bond Election
Client/Employer:
Central Arizona College
Assignment:
Develop countywide mailing with information regarding $100 million bond election proposal.
Role(s):
Marketing Director / Designer
Results:
This was the only communication piece sent out to county voters by the college. The $100 million bond was passed by voters in the November 2008 election.
Central Arizona College Search Piece Brochure (2007)
Student Recruitment brochure targeting high school students
Client/Employer:
Central Arizona College
Assignment:
Create recruitment brochure to increase website traffic from high school students
Role(s):
Marketing Director
Results:
Web page views increased 615% during the campaign. Unique visitors increased 68%. Most visits in one day occurred when the brochure was distributed during the Regional College Fair (4,967 visits in one day, compared to prior record of 232).
Central Arizona College Viewbook (2007)
Student Recruitment literature for promoting the college
Client/Employer:
Central Arizona College
Assignment:
Manage the production of a "Viewbook" to increase awareness of college programs.
Role(s):
Marketing Director
Awards:
Awarded the "Gold Medallion Award" from the National Council for Marketing & Public Relations (NCMPR) in 2007.
Central Arizona College Website (2008)
College District Website
Client/Employer:
Central Arizona College
Assignment:
Lead and oversee efforts to redesign and establish a modernized web presence.
Role(s):
Marketing Director & Chairman of Website Advisory Group
Awards:
Awarded the "Gold Medallion Award" from the National Council for Marketing & Public Relations (NCMPR) in 2008.
Central Arizona College Recruitment DVD (2006)
Recruitment DVD targeting high school & adult students
Client/Employer:
Central Arizona College
Assignment:
Oversee and manage the production of a DVD for recruiting students.
Role(s):
Marketing Director
Central Arizona College TV Commercial (2007)
TV Commercial (30-seconds)
Client/Employer:
Central Arizona College
Assignment:
Oversee and manage the production of a TV Commercial for recruiting students.
Role(s):
Marketing Director
Central Arizona College Radio Commercial (2007)
Radio Commercial (30-seconds)
Client/Employer:
Central Arizona College
Assignment:
Oversee and manage the production of a Radio Commercial for recruiting students.
Role(s):
Marketing Director
Central Arizona College "C.A.L.L." Catalogs (2009-2010)
Central Arizona Lifelong Learners (C.A.L.L.) Course Catalog
Client/Employer:
Central Arizona College
Assignment:
Brand the college's community education lifelong learning programs.
Role(s):
Marketing Director / Graphic Designer
Central Arizona College Viewbook (2008)
Student Recruitment literature for promoting the college
Client/Employer:
Central Arizona College
Assignment:
Create recruitment "Viewbook" to increase awareness of college brand and program offerings among high school students.
Role(s):
Marketing Director
"Richard Villa Comedy Event" Radio Commercial (2007)
Radio Commercial (30-seconds)
Client/Employer:
Central Arizona College
Assignment:
Oversee and manage the production of a Radio Commercial for promoting the "Richard Villa" stand-up comedy event at the college.
